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The following guide lines are provided to help reduce art service charges.

 

COMPUTER GENERATED ARTWORK

The Presto-Crest creative department can handle computer generated artwork on both the PC and MAC platforms with some restrictions. We require artwork files to be supplied in a VECTOR format generally. Converting your artwork to a simple .jpg and sending it along with your art file gives us another reference to insure that no errors have occurred in file transmission.

SENDING US COMPUTER FILES - You can send artwork files to our email address: prestocrest@tnt21.com

MAC FILES - Please save your design in Adobe Illustrator format (version CS3 or lower). An editable vector .pdf file is also acceptable.

PC FILES - Please save your design in CorelDraw (Version 13/X3 or lower) or Adobe Illustrator (version CS3 or lower). An editable vector .pdf file is also acceptable.

For a computer generated artwork file to be considered 'camera ready' the following criteria must be met:

1) Coloured artwork should be supplied in a VECTOR format. RASTER file types such as .jpg, .gif, etc. almost always require a complete re-do from scratch by our art department before we can colour separate them.            

2) All colours in your artwork should be SPOT COLOUR, not 4 COLOUR PROCESS (CMYK) or RGB.

3) Each colour in the design should only be assigned one distinct PANTONE number. Also, if your design includes white please make sure that it has been assigned it's own PANTONE number. If you supply us with Pantone numbers from one of their printed colour books (coated or uncoated) we can match it. More information on the Pantone system is available by clicking here: Pantone.com

4) Please convert ALL text in your artwork file to curves (Corel) or outlines (Adobe Illustrator). If you are unfamiliar with these terms consult your program documentation. This will eliminate the chance of the computer substituting the wrong type font at our end.

5) If your file includes 'placed' raster images or scans please make sure you include them separately or embed them into the file if your program allows it.

6) All line weights MUST have a thickness of 1.5 points or higher.

7) For any of our digital products VECTOR artwork is always preferred. However, a RASTER image, SCAN or DIGITAL PHOTO with good resolution is often acceptable. We recommend a minimum resolution of 150 DPI (at actual desired print dimensions).

NON COMPUTER GENERATED ARTWORK

ALWAYS SEND US THE BEST ARTWORK THAT YOU HAVE.

CAMERA READY - Always the best choice. This is generally black artwork on a white background. The lines are crisp and have a thickness of at least 1.5 points.

DRAWINGS - Artwork supplied as a pencil sketch will need to be re-drawn in ink by our art department.

PHOTOCOPY - Generally photo-copies have to be re-drawn to make them camera ready.

GARMENTS - Clothing can be supplied as reference. However, fabrics stretch, shrink and distort the image. Please
try to supply us with a dark print on a light garment or a light print on a dark garment.

FAX - A fax is fine as a rough sketch or to indicate placement. The jagged edges and general distortion of a fax
almost always requires additional work by our artists. Usually, the artwork must be re-created from scratch.

SIZE - Always send us the largest copy of your logo available.

INDICATING COLOUR - When indicating colour placement use a copy of the original and colour it in. A tracing paper overlay is also fine. Arrows can be used but please use them on a copy and not the original artwork. It is also helpful if you can tell us the colour of the item that the design will be applied to (we often spot potential colour conflicts with this information). We use the PANTONE colour matching system whenever possible. If you supply us with Pantone numbers from one of their printed colour books (coated or uncoated) we can match it. More information on the Pantone system is available by clicking here: Pantone.com